Aiming for the right platform is a vital choice that the mobile app development companies have to make. After all, this decision majorly determines the success of the apps. And the success of the apps is tracked by the number of users using the app.
It is estimated that about 23% of users abandon an app just after using one time. You definitely would not want that to happen for your apps. You can decrease this risk by stating your company’s aims, resources and audience clearly. However, it is even more essential to understand and choose the apt platform for your apps.

Now, when we talk about platforms, there are basically two names in the industry i.e. Android and iOS. There are several Android and iOS development company that are constantly in a battle with each other. But before making a choice you must know the basic difference between these two platforms.
In this blog, we have taken several factors and compared the two platforms considering those factors. This will assist you to make a suitable choice for your mobile app development company in choosing a platform.
So let’s start digging deeper about these widely popular platforms for mobile app development.

Revenue models

Being in the mobile app development company, one of the major concern for you is to generate revenue through the apps developed. However, it is not an easy task to do. The acceptance of the audience is extremely significant.
If you are looking to earn more from your apps and are confused which platform shall help you to achieve that then consider the following facts.
  • Advertisements are a good way to garner revenue and Android platform have a comparatively higher percentage of apps that supports advertisements than iOS platforms.
  • The rate of iOS apps are more than that of Android-based apps.
  • The number of consumers are more in the Android platform in comparison to iOS.
Despite these factors, iOS manages to gain more revenue than that of Android. As of the first quarter of 2017, iOS platform based apps earned 70% more revenue than the Android apps.


When it comes to selecting the perfect platform for your app development company, you need to analyze the demographics. Now, you must be wondering what does demographic tells us about the platform choice? Well, the demographic data can precisely tell you which type of audience uses Android or iOS apps.
For instance, it is claimed that because of the low pricing setting of Android-based apps, the number of users are more for Android. However, these users generally belong to the low-income group. But for iOS, the number of users may be less but the users belonging to this platform are usually higher income group.
Therefore, while selecting the platform choice consideration of demographics is significant. Depending on the type of app developed and the goal of your company, you can opt to choose the platform between the two.

Development complexity

The development procedure between the two platforms varies immensely. If we consider the complexity of the development process, the iOS platform is victorious. Android loses this battle in terms of fragmentation.
As for Apple, the number of devices functioning on iOS are limited to iPhone, iPad and iPod. In fact, the recent figure shows that more than 50% of users have updated the OS to its latest version (iOS 11) that too within the first 3 weeks of post-launch. As a result of this, the developers belonging to the iOS platform have much less of a hassle.

The process of development is quicker since the developers have to create app for less number of devices and operating systems. However, the scenario is completely different for the Android platform.
The range of smartphones and tablets here are in dozens that too with varied aspect ratio and screen size. Hence, the apps developed here must be suitable across all the range or at least for the majority of them. A similar issue arises for operating systems as well.
Therefore, looking at these complexities, it is of no doubt that the iOS platform is a winner in this scenario.

App costs

Now, choosing a platform depending on the app costs seems like a good approach. However, it gives somewhat confusing data when analyzing these two platforms. Typically, the cost of an app tends to get higher depending upon the amount of time it requires to develop.

If we consider the above-mentioned factor of development complexity, it is kind of obvious that Android-based apps require more time. Since creating an app for a wide range of device and OS is time-consuming. It is because of which the apps developed for this platform fall on the costlier side.
But for iOS platform the complexity of development is limited and the process takes much less of a time. So you will be to develop apps at a cheaper cost compared to the Android apps. However, one factor that even makes the iOS apps costlier is its design framework.
For iOS, developers require Xcode for laying out the design for the apps that would be only available for Mac. This could cost you a hefty amount and can increase the costing for developing apps. The tug of war regarding app costs is endless and the companies have to select wisely considering these factors.

Release cycles

Let's say you are done with following all the protocols for your app and are now ready to release it to the world. But it is not that easy to publish your app. It really depends upon the choice of the platform when it comes to releasing cycle of apps developed by a company.
The carriers and OEM's guidelines make the release cycle for Android-based apps bounded. This results in sluggish publishing cycle of the app developed by the companies. Plus, the slow rate of latest OS version adoption further prolongs the release cycle for Android apps.
The case for iOS is better as the development time for apps are much reduced than the Android-based apps. From adopting the latest version to app testing, the time and effort involved for developers in iOS is significantly decreased. For instance, the latest iOS 11 version has been adopted by 86.8% of users whereas the 2017 release of Android's Oreo has been adopted by only 22.3% users.
These contrasting figures show that iOS platforms have a rapid release cycle than that of Android apps.

Engagement vs Number

If you are still confused about the platform choice for app development then you have to deliberate the engagement vs number factor. Well, it really depends upon the app development companies what really matters to them. Depending upon that they must pick the platform for their app.
A higher number of users does not necessarily mean that your app is successful in the market. The engagement rate of them is equally important while measuring the success of an app. Therefore, it really depends upon how you monetize your app.
You can definitely get higher number of users but less engagement and few number of users but higher engagement. Most certainly the latter scenario will be beneficial for the app development companies.
But if we consider the platform choice in this regard, it is observed that Android platforms have a greater number of users. On the other hand, iOS users are more engaged than Android app users.

Selection of platform: iOS vs Android

Now that we have considered the vital factors, it is now time to consider the platform selection. It is quite obvious from the above discussion that the iOS platform is simpler and even lucrative than Android. Hence, we would recommend you to definitely opt for iOS platform when it comes to app development.
If you happen to have sufficient capital then starting out on the iOS platform would be the wise decision for you. From earning more revenue to gaining engaging users, the benefits of picking the iOS platform are several.
No doubt Android would require less amount of investment for establishing the mobile app development business. Still, the outcome would not be as fruitful as compared to iOS apps. You’ll be earning more than you have invested if you opt to choose iOS over Android.
So what more reasons do you want? Gear up your boots and start developing apps for your company on the iOS platform. Being in the domain of iOS development company will offer you more than you can imagine. We won't say that Android is not preferred however if you have the right amount of money to invest then choosing iOS platform is best for you.
You would be surprised to see the benefits that you’ll be able to achieve when you pick iOS. Don’t wait up! Just incline toward this advanced platform and start earning more revenue. Hence, making your company reach to the heights of success.

About the Author

Sourabh Sharma
I am an entrepreneur doing multitasking at any given point of time. One of my niches is working as a professional Writer where I share my views and opinions. I am very honest, sincere, and up-front blogger and jot down my unbiased opinions. In general, I prefer to write without being argumentative or contradicting anyone. To bash intelligence into some brains I might sound aggressive which is not at all offending, right?

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